Overview
Work with the Gilead CSI team to create a logo that communicates the desired value proposition. Narrow the logo down to themes: simple, magnifying glass, insights and innovation.
My role
Execute logo ideas from conception to delivery. Complete two rounds of revisions of selected items to refine the design concept. Deliver all file formats for winning logo including full color and B&W styles.
The goal
Create a unique and eye catching logo that represents the Commercial Strategic Insights team.
Conclusion
I love the challenge of learning about a new client’s business and creating a logo that captures who they are and what they’re about. During the logo development stage, it was helpful to show work in progress iterations. A fresh pair of eyes can help the work for the better.