Overview
High level communication piece on the behavior and purchasing power of Generation Z.
My role
Taking data from excel spreed sheets and designing from conception to delivery.
The goal
Create a deliverable that engages the reader and brings the data to life in a visually compelling way.
Conclusion
This study has broadened my mind on the perspective designs for later on in the project. I am particularly proud of the uniformity and simplicity carried across the deliverable.